Facebook has a lot of potential in increasing your brand awareness and engaging existing customers and prospects. Like Instagram, Facebook also enables you to go live and share your video, which is similar to Instagram’s live. Features of Facebook, like posts, stories, videos, lives, etc. should be utilized by every person who is trying to enter and establish themselves in the niche.
Going live and interacting with people is a fantastic tool, but streaming live videos can become troublesome as a lot of technical knowledge is required. Also, the recording includes a lot of work from planning the draft to recording and editing the same.
Here are some ways you can stream a pre-recorded video on Facebook and let your video get you more clients. In simple words, let your business run itself.
Software to Stream Recorded Videos on FB
If you are more on the technical side of things and can manage to go through complicated settings, this tool is for you. It is free and can allow you to stream the pre-recorded videos. First, make sure you download the OBS software from the internet.
Then log in to your Facebook account. When you log in to your account, the Facebook Home page opens up by default, where you get an option to post something and can see what other people have posted. The top right corner of your screen will show you the following options:
Home | Create | Friend Requests | Messages | Notifications | Quick Help | Downward Arrow.
Tap the downward-pointing arrow to open up the drop-down menu having different options. Switch to your Facebook page and then click on the Publishing Tools option available on the top menu. Then select the Video library option, and beside the View Insight Button, you will see the + Live option. Select that.
A dialog box will open up on your screen, and from that pop-up, copy your “Stream Key.” Remember that one stream key is only valid for up to seven days. So make sure you have your video recorded and your content ready.
Then in the pop-up window, select the Next option, and you will be shown the “Create Live Video” screen. Keep this open and switch to your OBS (Open Broadcaster Software). Make sure you have already installed the software. Then go to the File option and select Settings. When you select Settings, you will be able to see a menu on the left side on which you will see options like:
General | Stream | Output | Audio | Video | Hotkeys | Advanced.
Select the Stream option, and you will see settings such as stream type, service, server, and the stream key that you just copied. Paste that copied stream key in your stream key entry field and make sure you save the changes by clicking on OK option.
Now click on the + option, which is available in the Sources field, and select the source of your video. For example, if you have a VLC video player, then select the VLC Video Source.
Next, you need to create a playlist that can include multiple videos or just one single video. Make sure you give your playlist a name and then save the settings using the OK option. Next, you will be provided with multiple options to stream your video.
For example, you can select the option in which your video will only run till the time the OBS runs on the foreground, or you can select the option in which the video plays even when OBS is minimized. Select the OK option and always make sure that you mute your Microphone/ Aux.
Go back to the window in which you opened your Facebook Live and then select the Go Live option. Make sure you test it before you become visible to your audience, and one thing you should make sure is that you have to end the live stream manually; otherwise, it will keep playing.
This software provides a free and a paid plan. The reason why this is included in the list is that, if you are not that tech-savvy and cannot handle complicated settings, you might want to stick with this one.
The free plan of Onestream.live enables you to schedule the streaming of videos that are up to 5 GB and of 5 minutes. The paid version of this application provides you a lot more flexibility and starts to form $10 per month. The best part is you also have an option to use their free trial.
This is a software that not only allows you to stream your pre-recorded videos but also allows you to edit them and add your logo to the videos, which can help you establish a professional look amongst your audience.
There are many engaging elements that you can add to your videos, such as a scrolling text inside your video or countdowns, quizzes, etc. This would help you to maximize your Live video engagement possibilities.
If your business is being run just by you, then this is the software for you! It is suitable for influencers and solo entrepreneurs. It allows you to stream videos/movies to your Facebook pages and multiple other profiles.
There are various plans suitable for the needs of different people, but you can also access free trials in the beginning.
This tool earlier used to allow users to stream their videos on multiple platforms at once. Now it has introduced an option to broadcast your pre-recorded or existing videos on a live stream, and it is also easy to use. It also offers $10 as a joining bonus!
So, comparing all the options, if you want a free system to stream your videos, then you might want to stick with Open Broadcaster Software (OBS). If you feel that you are not able to get through the settings quickly, then try watching some video tutorials on YouTube and keep trying till the time you get it right. We can’t really complain about the complexity of settings since it is a free solution.
Similarly, if you are looking to stream videos but not handle such complicated settings and want the process to b hassle-free, then you can opt for Onestream.live, Restream, Ecamm, etc.
If you are looking to personalize your videos and use them to their maximum potential, then investing in Livereacting seems a viable option since it would help you explore a lot of avenues and even make the viewers feel like it’s a live video.
There are multiple reasons why you might want to pre-record your videos and then stream them live. For example, this will help you to create content in batches allowing you to focus on other essential aspects of your business.
This will allow you to spend little time on content creation and more time on generating new ideas and working on promoting your brand. You might as well get an opportunity to interact with your audience in real-time by replying to the comments on your live stream video while your software streams it.