WordPress is one of the most popularly used content management systems (CMS) in the world. More than 37.6 per cent of the world’s websites are made up of WordPress. If you do a more detailed analysis, you would be amazed to know that at least one out of four webs or blogging sites you visit are created by WordPress.
The fact that it is open and free makes it accessible to anyone. You don’t need to be a software developer or a tech-savvy person to use WordPress for developing web or blogging sites.
There was a time when WordPress was primarily used to create blogs. However, with the addition of new themes and plugins, WordPress can now be used to create almost all kinds of websites. These sites include blogs, portfolios, resumes, membership sites, forums, websites for businesses, online stores, and so on. Consequently, earning money from WordPress powered sites have also become easy.
Difference between WordPress.com and WordPress.org
Before listing out the various ways of earning money from WordPress.com, it is essential to clear confusion regarding WordPress.com and WordPress.org, which often disturbs people.
The first and foremost point that one must keep in mind is that WordPress.com and WordPress.org are not different brands. Instead, they are two separate services of the same brand, which is WordPress. Secondly, and most importantly, there is a difference between creating a website on WordPress.com and WordPress.org.
- WordPress.org: It is the actual self-hosted, open and free WordPress software. People refer to WordPress.org when they say such great things about WordPress. It enables you to design your website or blog as per your choice. However, you would need to be a little bit proficient in technology and have to spend some money on purchasing your domain name and web hosting.
- WordPress.com: It is a platform that is hosted by WordPress.org. If you are a beginner, WordPress.com is perfect for you to start your blog. However, as it is not self-hosted, you would have to encounter a lot of limitations which are absent in the original WordPress software.
How to make money from WordPress.com Blog?
Before going through the list of different ways in which you can monetize your WordPress.com blog, you must remember that the free version of WordPress.com doesn’t allow you to employ Google AdSense. AdSense is one of the various methods through which bloggers generate revenue.To use Google AdSense in your WordPress.com blog, you need to upgrade your plan to the
VIP version. Otherwise, you won’t be able to utilize the full potential of your blog. Keeping this limitation in mind, here are some proven methods which you can apply to monetize your WordPress.com blog:
1) Apply for WordAds
Advertising is one of the most fundamental ways through which bloggers can earn money. It is simple, as well as intuitive. There are primarily two ways through which you can run ads on your blog:
2) Directly selling your ad space to ad agencies
This option would mainly work for famous bloggers with an established brand name.
3) Collaborating with an advertising network
This would work for both new and already established bloggers. The advertising network will search for a suitable advertiser who will offer you some ready-made ads for your blog. Consequently, both you and the advertising network will earn from the advertisements.
To avail the second option, you must apply for WordAds. It will help you to run ads from “Google AdSense”, “Amazon A9”, “Facebook Audience Network” and so on. However, before applying for WordAds, you need to add a custom domain name. Otherwise, WordAds won’t approve your application. Also, make sure that your blog has high traffic and standard quality content. WordAds will consider your application based on these factors only.
4) Write sponsored content
This is another suitable method for monetizing your blog. However, this is a bit tough as you have to search for clients who would love to pay you for sponsoring their content in your blog. It is only possible when you have an established blog with a good reputation. Moreover, the clients must consider you an expert in their field to trust you with their content.
You can write sponsored posts in two ways:
- Contact a client or advertiser who is willing to let you write for their products and services.
- Prepare an advertisement page mentioning all the details of your blog like the topics it deals with, people it works with, available ad slots, contact details and payment methods. This page would allow advertisers to know about your blog and contact you if they want you to sponsor them.
However, make sure that you do not violate any WordPress.com guidelines like running ads from third parties or sharing links of illegal websites. Otherwise, WordPress.com may suspend your blog.
5) Become an Affiliate
With so many restrictions from WordPress.com, you would be astounded to know that you can do affiliate marketing on your WordPress.com blog. For those who don’t know about affiliate marketing, it is one of the most straightforward ways of earning money on the internet. All you need to do is register yourself in the affiliate program of a product and promote that product in your blogging site.
Unlike running an ad from a third-party website, in affiliate marketing, you are supposed to share an affiliate link of the product you intend to promote. You can embed that affiliate URL anywhere you like. But do make sure that it is visible to your visitors. Each time your visitors click on that link and make a purchase, your wallet will be filled with a commission payment.
However, to avoid any kind of violation of the WordPress.com regulations, ensure that you share the link of a legitimate and reputable domain. Sharing links of pornographic sites, multi-level marketing, and gambling and quick money sites are strictly prohibited on WordPress.com.
As a blogger, you have the most economical resource to start affiliate marketing. If you follow all the regulations of WordPress.com diligently, affiliate marketing can generate you vast sums of money without endangering the existence of your blog.
6) Paid newsletters and content
Hiding your content behind a paywall is one of the most straightforward ways of generating revenue for your blog. If you think your blog has earned enough loyal followers, this method of making money is perfect for you.
To apply this method, you need to add a WordPress.com feature called “Premium Content” block to your blog content. Consequently, your followers have to purchase a premium membership to read your blog posts. Your payments will be handled by “Recurring Payments”- a WordPress.com feature that allows effortless processing of credit and debit cards for the “Premium Content” block.
7) Ask for donation
This is another useful method you can apply to generate revenue for your blogging site. If you think your blog has earned some loyal followers, you can appeal to them for donations to keep the blog running. The specialty of this method is that you don’t need to offer anything to your followers in return for their generosity, except, of course, excellent and relevant content.
However, you must remember that this method can be one of the ways through which you can generate revenue and not the only way. To make sure that your blog continues to earn money, you must supplement this method with the other four methods.
The methods mentioned above will do wonders if you have a blog with high traffic. Consider adding a custom domain and try to know a bit about how to write sponsored posts and create native advertisements. Moreover, affiliate marketing would help you in generating vast sums of money.
Last but not least, try to maintain the quality of your blog so that your followers consider it necessary to support your blog and offer you donations. If you wish to utilize the full potential of your blog, you can always choose to switch from WordPress.com blog to self-hosted WordPress.org blog.