Podcasting has taken the world by a storm over the years. It has become one of the marketing frontiers and is an essential part of content marketing strategies these days. It is because through podcasts, not only can you share your content in an impactful way, but you can also establish a bond with your customers and build a loyal customer base.
A podcast allows you to promote your brand while providing free value to the people that keep them hooked. Many potential clients might go through your podcast episodes before they decide to work with you.
You are also provided with the opportunity to establish yourself as an authority and an expert in the industry, which will make you a go-to person for potential clients. The best part of podcasting is that people can listen to it anytime while they are doing anything. You are not interrupting your listener’s daily routine; you are becoming a part of it.
People tend to consider scrolling through Instagram as an addiction and a bad habit. So even if you have terrific content on your feed, people might not get to see it because they would be trying to control their Instagram usage. On the other hand, people are trying to listen to audiobooks and podcasts instead of watching random videos and listening to songs all the time so that they can develop themselves. Thus, podcasting is just the right way to penetrate your target market.
For creating a podcast that assists your marketing initiative, you must provide value to your listeners. Also, your voice should be audible, clear and the background should be free of distractions.
Fulfilling these requirements using the computer’s built-in microphone can be a challenging task. This list of five best microphones available in the market that can be connected via USB cable will allow you to enhance the quality of your podcast and directly increase the impact generated by your podcast.
The options provided below are suitable for all types of podcasters with all sorts of budgets.
For people who are just starting as podcasters, spending a hefty amount on the equipment might not be their priority. For a beginner podcaster, the priority might be just to get started and experiment with this field.
For such people, the Blue Snowball iCE becomes the best option as it is under a USB microphone under $ 50. It has one microphone capsule and a basic stand. It has cardioid pick up which can be considered as an upgrade to the standard built-in microphones of the computer.
If you are looking to invest a good quality USB microphone for your long-term podcasting plans but still want to keep it under budget, Blue Snowflake is an option under $ 100 for you.
It is perfect if you like to travel a lot since its small size makes it easy to pack in bags. Its design also allows you to either place it on your desk or the top of your screen quickly. The USB wire fits in its case when not in use, so you don’t have to worry about taking care of the wires!
This USB microphone is ideal for your advanced level podcast needs. The Rode NT USB comes with a tripod stand, ring mount, storage pouch, and a pop filter. It provides you with the studio-quality sound that would make you look professional and help you to show yourself as an expert in the industry.
It has a built-in headphone jack and is also compatible with an Apple iPod, which makes is a gamechanger in the podcasting industry! Along with it, you get a lot of free accessories.
If you want to up-level your podcasting came, even more, you can choose the Rode Podcaster mic, which is costlier than the Rode NT USB but provides better recording resolution.
This is a cardioid USB mic ideally designed for podcasts. The Audio Technica AT2020USB+ focuses on recording sounds more from the front than any other side. It comes with an audio jack that is built-in and can be used to record the sound without any delays.
Just like Rode NT USB, it also provides a studio-quality sound that can allow you to record podcasts with more exceptional audio quality. It also comes with a tripod stand. This allows you to place easily is on your desk. But unlike Blue Snowflake, it is not travel-friendly. This is because it is a little heavy than the other mics.
It is a little smaller and lightweight in comparison to the Blue Yeti USB Microphone.
This is the number one USB microphone if you are very serious about your podcast. An investment in this microphone will be worth it because of the superb quality and incredible features that the Blue Yeti Microphone provides.
It has a multi-pattern pickup feature, which is one of the best. It also has a built-in headphone jack just with the microphone. This causes no delays in the recording, which is also known as zero latency. This microphone allows you to record sounds in multiple directions and has controls for mute and volume already built-in.
The only feature it lacks is transportability. It is kind of heavy to carry because it is made of metal, and also it does not come with additional accessories like the Rode NT USB. So, you would need your stand to mount it.
It has various options to switch between various patterns of recording such as cardioid, which record the sounds from the front, bidirectional which focuses on sound from the front and back, omnidirectional which focuses on the sounds from all directions and stereo which captures sounds from left and right directions.
Each of these is ideal for different types of podcasting such as the bidirectional is beneficial while you are taking an interview for your podcast, the cardioid is ideal for recording podcasts alone. The omnidirectional recording comes in play when a group is having a conversation for the podcast.
You can choose from a lot of color options available in the Blue Yeti Microphone, such as silver, blackout, platinum, vintage white, midnight blue, space gray, lunar gray, Aztec copper, whiteout, satin red, slate and teal.
The best part is that it is affordable and also gives it a competitive edge over other microphones available in the market.
Some other microphones in the same range are Samson C01U Pro USB Studio Condenser, Neewer USB Microphone, Razer Seiren Elite, Samson Meteor Mic, Samson Go Mic, Samson Meteorite, Apogee Mic 96K, etc.
The decision of your buying your microphone depends on the recording patterns you would need and the additional accessories you already have or need along with the mic. For example, if you are going to record the podcasts alone by yourself, then the AT2020USB Plus is ideal for you. If you are just starting a podcast, you might want to spend a little less and explore the podcasting strategy first. The design, directionality, and bit depth are some key components to consider before purchasing a microphone.